Sell your dealership's equipment fast

IronSearch® is your trusted online equipment marketplace servicing the US and Canada, connecting dealers like you to buyers and their equipment of choice.

Your listings have the potential to reach nearly 5 million people annually. IronSearch delivered 200,000+ dealer leads and over $2 billion in auditable equipment sales last year.

In just three days, we saw a return on our initial investment in subscribing to IronSearch. Within three days, we sold a combine and two heads to a customer in Pennsylvania.

Midwest dealer with two locations

Features to help you generate leads & stay productive:

  • No expiration deadlines on listings
  • Built in base model OEM specifications
  • Have unlimited listings published at any time
  • Access to local consumers equipment requests
  • Direct email link and contact form on each listing
  • Access to inventory experts to maximize engagement on listings
  • IronSearch iframe for dealer website at no additional cost
  • Sharable equipment inventory link specific to your dealership
  • Fully integrated with IronHQ® Dealer CPQ system

    Upload options

    • Free one time bulk upload of inventory
    • Simple, online, automatic uploading of listings
    • Data feed from ELS®
    • Data feed from Machinefinder Pro
    • Easily import listings from<
  • Reporting dashboard

    • Sales reports
    • Traffic stats for your listings
    • Equipment details summary