Sell Your Equipment Fast

IRON Search is your trusted online equipment marketplace servicing the US and Canada, connecting dealers like you to buyers and their equipment of choice.

Your listings have the potential to reach nearly 5 million people annually. IRON Search delivered 200,000+ dealer leads and over $2 billion in auditable equipment sales last year.

Join Now

Gain a competitive edge.

Join our marketplace today & take advantage of:
  • No expiration deadlines on listings
  • Built in base model OEM specifications
  • Have unlimited listings published at any time
  • Up to 8 photographs and 1 video per listing
  • Access to local consumers equipment requests
  • Direct email link and contact form on each listing
  • Access to inventory experts to maximize engagement on listings
  • IRON Search iframe for dealer website at no additional cost
  • Sharable equipment inventory link specific to your dealership
  • Fully integrated with IRON HQ Dealer ERP system
  • Upload Options
    • Free One time bulk upload of inventory
    • Simple, online, automatic uploading of listings
    • Data feed from ELS®
    • Data feed from MachineLocator™
    • Data feed from Machinefinder Pro™
    • Easily import listings from TractorHouse.com
  • Reporting dashboard
    • Sales reports
    • Traffic stats for your listings
    • Equipment details summary
  • Earn reporting discounts on IRON Solutions Official Guide subscriptions
  • Daily Exchange Rate / Currency finance calculator for customers


"In just three days, we saw a return on our initial investment in subscribing to IRON Search. Within three days, we sold a combine and two heads to a customer in Pennsylvania."
- Midwest dealer with two locations